M&A Due Diligence Checklist: Key Steps for a Successful Acquisition

Mergers and acquisitions can unlock enormous value—but only when executed with careful planning and thorough investigation. One of the most important parts of the M&A process is due diligence. A well-structured M&A due diligence checklist ensures that buyers fully understand what they’re acquiring, from financials and legal obligations to technology and culture. In this guide, […]

Marketing Agency EBITDA Multiples & Valuations

Understanding how to value a marketing agency is an important part of mergers, acquisitions, and ownership transitions. If you’re looking to acquire an agency, prepare for sale, or simply evaluate business performance, EBITDA multiples offer a practical and widely used approach.  In this article, we break down common valuation benchmarks, explore the factors that influence […]

10 M&A Risks and Ways to Mitigate Them

Mergers and acquisitions (M&A) can be powerful growth strategies for businesses looking to expand their capabilities, customer base, or market presence. However, these deals also come with significant risk. Without a thoughtful M&A risk assessment and mitigation plan, even the most promising acquisition can result in operational headaches, financial loss, and damaged reputations. In this […]

Top Agency Mergers and Acquisitions of 2024: A Year in Review

The advertising and marketing landscape saw a wave of agency mergers and acquisitions in 2024, reshaping the industry’s competitive dynamics. With rising pressure to integrate AI, enhance data capabilities, and consolidate creative services, advertising agency acquisitions became a strategic move for industry giants and independent agencies alike. From major holding company mergers to smaller independent […]

Business Acquisition Plan Examples and Templates

Acquiring a business is a significant investment that requires careful planning, thorough analysis, and a structured strategy. Without a clear business acquisition plan, the process can become overwhelming, leading to missed opportunities or unforeseen risks. A well-prepared acquisition plan template provides a roadmap for assessing potential targets, conducting due diligence, and ensuring a smooth transition. […]

How to Buy a Marketing Agency: A Strategic Guide

How to Buy a Marketing Agency: A Strategic Guide

Acquiring a marketing agency is a smart way to expand in the industry, gain an established client base, and scale operations without having to build from the ground up. Instead of going through the challenges of launching a new agency—building a reputation, securing clients, and hiring a skilled team—you can step into a business that […]

Joshua Barnett

Joshua Barnett is an accomplished financial leader driven by a passion for optimizing operational efficiency and growth through strategic financial planning, rigorous analysis, and disciplined execution. As the co-founder of Solidify, a holding entity specializing in the acquisitions and management of Marketing agencies. Joshua’s skills as an M&A entrepreneur have been instrumental in navigating complex financial landscapes and collaborating across teams. His visionary approach to integrating recent acquisitions and achieving long-term goals has earned him a reputation as a trusted advisor to investors and executives alike.